Communities give us that sense that we are part of something greater than ourselves, that we are not alone, and that we have something better ahead to work for. — Mark Zuckerberg, June 22, 2017
Facebook has been rolling out new features and tools, making it easier than ever to build and manage communities. These new tools offer insights into your members’ demographics, how members are engaging with your content, filters to manage and sort member requests, and moderation tools to keep the bad apples out and foster a positive community. Facebook Groups Build Meaningful Communities
It turns out most people don’t seek out communities in the physical world or online. Either your friends invite you or on Facebook we suggest them for you. So we started a project to see if we could get better at suggesting groups that will be meaningful to you… In the first 6 months, we helped 50% more people join meaningful communities. — Mark Zuckerberg, June 2017It turns out most people don’t seek out communities in the physical world or online. Either your friends invite you or on Facebook we suggest them for you. So we started a project to see if we could get better at suggesting groups that… Click To Tweet
Groups vs Pages
I want you to think of your company page as an information hub for your company’s specific information. Hours, services, reviews photos, etc… You know, the general “about” information. It acts as a billboard of sorts, where you advertise and share company announcements.
Groups on the other hand are all about community and social interaction. They allow any member to post and start a discussion.
Engagement and Interaction
Where can you provide true value to your community? Do you have a beautiful, well-lit studio and can record workouts to share with your community? Can you start a discussion with your members to share vegan or vegetarian recipes? How about sharing a simple health tip every few days and asking the group how they build healthy habits?
It can be easy to engage your audience. Focus on true value, information and content that you as a member would want to consume and interact with. However, you can only do so much if your community is tainted by a few negative members. If you and the community are struggling to change their attitude, then use moderation tools and the privacy settings below to ensure your community is engaging positively with on another.
Everyone's favourite topic regarding Facebook, right? Well, it’s pretty simple with Groups. You have three options: Public, Closed, or Secret.
Public Groups allow anyone to join or be added or invited by a member.
Closed Groups, despite their crude title, allow anyone to ask to join or be added or invited by another member.
Secret Groups allow anyone to join only through addition or invitation by another member.
Succintly put, if you want your content showing up in the feeds of your members friends make it public. If you’d rather build and grow a more exclusive community stick to a Closed or Secret Group.
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Whether you’re looking for new ways social media can benefit your business,
or looking to set clear strategic goals for your business. Start a group that serves value to the Community.
Invite Friends and promote your Facebook Group
Facebook Group is now ready to share, the next step is to invite more people to the group. Send people your personal link with a message.
Link it to your Facebook Page
One great way to grow your Facebook Group is to link it to your existing Facebook Page.
Here are the advantages of linking your Facebook Group to your Facebook Page:
- It’s easier for your Facebook Page fans and visitors to find (and join) your Facebook Group.
- You can post, Like, and comment as your Page in your Facebook Group.
- Your community can have a separate space to interact and build relationships with one another.
- How to build an engaged community in your Facebook Group
relationship with your brand.
This brand equity can then influence their decisions on purchasing from you.
Besides branding, a community can contribute to many areas of your business such as customer support, acquisition, and product innovation, according to CMX Hub’s research.
Engage with your members regularly
Initially, when the community is small, there might not be many posts from your community members. It can be helpful to seed some relevant, helpful conversations on a consistent basis;
Host regular events
Hosting events is a great way to get community members involved (and maybe even attract inactive members back to the community). In-personal meetups help to reinforce the connections made online, making the relationships more meaningful.… Click To Tweet
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