How to Build Your Social Media Content

 

Social Media Content

 

 

Your Content marketing lets you show your potential customers who you are, what you're all about, and how you can help them solve their problems. 

In this article I will show you how to build your social media content to build that know, like, and trust factor so you can have your prospects to want to do business with YOU.

Marketing is impossible without great content.  Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing. 

If you want to generate leads, grow an audience, and build a successful online business, then it's time to get moving with a CONTENT MARKETING STRATEGY! 

Let your potential prospects know you're there, and that you have what they're looking for as a solution to their most pressing problems.

 

Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience — and, ultimately, to drive profitable customer action.… Click To Tweet

 

 

 

To Build Your Social Media Content Who is Your Target Market? 

To Build Your Social Media Content Who is Your Target Market?

 

 

Step One – How To Build Your Social Media Content

Who is Your Target Market? 

As you brainstorm your own content strategy, ask yourself these questions:

  • What niche do I want to be known for?  Example: Chiropractor.
  • What are my customers’ challenges? Example: Back-pain.
  • What kind of content do they consume? Example: Articles and videos
  • How can I create interesting yet consistent content that will attract new customers and retain old ones? Example:
  • Create a blog on my website showing them how to manage back injury and how to treat back pain (featuring both text and video).  Publish weekly.
  • When all is said and done, what business results do I want to achieve for all my hard work? Example: More clients and more sales.
  • How will I know if this stuff is working? Example: By periodically measuring how many new customers and how many new sales, I have made since executing my content strategy.

 

 

Build Your Social Media Content Who Are you?

Build Your Social Media Content Who Are you?

Step Two – How To Build Your Social Media Content

 

Who Are you?

 

The purpose of this style is to create a personal connection with your audience.

  • Creating a personal blog post about you. Tell your audience YOUR story.
  • Creating a Video on How did you get started in your business.
  • Explain what are some struggles you had to overcome.
  • This lets them relate to you on a deeply human level.
  • Be the real You and show them your want to know what you can do for them.
  • Let Them they're not alone on this journey, and you understand their plight.
  • Personal connection content will help you build a bond with your prospects.

 

 

To Build Your Social Media Content Be Informational, Educational And Entertaining.

To Build Your Social Media Content Be Informational, Educational And Entertaining.

 

Step Three – How To Build Your Social Media Content

 

Be Informational, Educational And Entertaining when building you social media content

There are always people looking to learn something new. Something to help them break through. How-to videos and articles are popular because they help solve a problem directly by providing the solution on the spot. So find out what your audience needs help with, and create as many how-to posts as possible.

These can come in many forms including:

  • Reviews
  • Case Studies
  • Resources
  • Ultimate Guides
  • Facebook Lives
  • Uploading Articles to Linken 
  • Instagram Post
  • Facebook and Instagram Stories
  • Create a E-book

 

 

Bottom Line – Consistently Generating Fresh Valuable Content Allows You To Continually Grow Your Audience. Click To Tweet

 

 

 

Create Highly-Valuable Content for Your Target Market!

Create Highly-Valuable Content for Your Target Market!

Step Four – How To Build Your Social Media Content

Create Highly-Valuable Content for Your Target Market!

When it comes to creating content, it’s important to realize that LESS can be MORE.  Less high quality content is superior to more low quality content any day of the week!  Today’s SEO is all about engagement. 

Google is now looking for high-quality relevant authoritative content that people react to.

Today Google is now looking for high-quality relevant authoritative content that people react to.

 

Start here to Create High Value.

 

  • Look at the length of content, how much time is spent on that content, how (if at all) are readers engaging.
  • Invite other to share your content.
  • Create a series
  • Be sure that your content is congruent and always aligned to your specific niche.
  • Check Your content length.  The Top 10 results of the searches performed is more than 2,000 words.
  • The post or series is updated, and referred to repeatedly – which continuously adds to it's value.
  • Your pillar content can become the go-to article for that chosen topic in your niche.
  • This content will strengthen your brand promise, establish trust and credibility, and pre-sell your prospects on premium content.
  • Pulls in long-term ongoing traffic.
  • Helps establish YOU as the expert, builds authority, and will ignite powerful ENGAGEMENT!

 

 

Promote

Build Your Social Media Content Be Promotional but Prompt Value first.

 

 

Step Five – How To Build Your Social Media Content

 

Be Promotional but Prompt Value first.

Promotional posts are pretty straightforward. While you should never ONLY create promotional content, don't be afraid to weave them in with all your other content in order to make sales.

 

  • Create posts could be announcements of a new product or service
  • Limit special offers post.
  • Promote Your Events
  • Promote value updates to existing products.
  • Promote content could (and should) also educate your audience on how to use your products.

 

Always Prompt information to you customer base so they have a better understanding of why they need them.

You can literally use any of the above examples to generate unlimited ideas for fresh, value-packed content for your audience.

 

RockYoBiz Academy

 

 

Here's just a few of the reasons why… You must Build Your Social Media Content

 

  • The post or series is updated, and referred to repeatedly – which continuously adds to it's value.
  • Your pillar content can become the go-to article for that chosen topic in your niche.
  • This content will strengthen your brand promise, establish trust and credibility, and pre-sell your prospects on premium content.
  • Pulls in long-term ongoing traffic.
  • Helps establish YOU as the expert, builds authority, and will ignite powerful ENGAGEMENT!

Studies show the average content length of each of the top 10 results of the searches performed was more than 2,000 words

 

 

Marketing is impossible without great content. Regardless of what type of marketing tactics you use, content marketing should be part of your process, not something separate. Quality content is part of all forms of marketing. Click To Tweet

 

 

How to Use Your Content Strategy to Grow Your Leads List…

 

  • Upgrade your content to a piece of valuable piece of content.  This  that will compliment, or enhance the original article or blog post the visitor came to read in the first place.
  • You can give this complimentary upgraded content away as a lead magnet or special offer in exchange for your reader's email address. (In other words, they must subscribe to your list…and become a lead…in order to receive this upgraded content.
  • What more can you offer your reader to help them get the most out of your content? What other related problems might they have? What could you give them to make the solution easier, simpler or faster?

 

 

By now you're probably anxious to get started with your own content marketing strategy and start growing your business exponentially.

It's important that you realize that you don’t need to be making six figures to start to bring value to the marketplace.

Even if you’re a beginner, you should do all of the above to quickly establish your authority in your industry.

When you take the action steps outlined in this article and focus on pillar blog posts, you’ll immediately gain authority because people will find value in what you provide.  So start now to be seen as an expert faster.

 

 

I know That YOU have the BEST Product & Service on the Plant today, The Real Problem is the

People don't even know you Name  — Camille Tyler

 

 

 

GET LEADS FOR YOUR BUSINESS
GET LEADS FOR YOUR BUSINESS

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I love to connect Business Minded People that Inspire Me.

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Email: [email protected]

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P.S. If You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An ONLINE Marketing Blueprint In Place, Click Here For Access. (Unless you have too many leads already)

See Ya Next Time!  — Camille

 

 

 

 

 

 

 

 

 

 

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