7 Step Authority Method to Grab Your Customer’s Attention

 

Having Instant Authority Starts with Your Customer's. Authority Method will show how to Grab Your Customer’s Attention, and Lead to More Sales.   

You must begin to position yourself as an authority by consistently providing useful information to your audience–information which solves problems,offers solutions and addresses needs. In This article I will show you how you can use the authority method to grab your customer's attention in the marketplace.

 

Your audience finds you, in great part, simply as a result of you positioning yourself as an educator and advocate for their success and gain instant authority fast. 

If you’re wondering how to get more sales for your business online, you’ve definitely landed in the right place.

What you’re about to find out is going to put your ability to attract new customers, sales & sign-ups on overdrive!

To be an authority, do you really need certificates, diplomas, degrees, or fancy cars and mansions in the background of your videos and images? 

No! You must shift that thinking now.

 

Authority Method Marketing

 

 

Step 1: What Is Authority Method Marketing?

 

You begin to position yourself as an authority by consistently providing useful information to your audience–information which solves problems, offers solutions and addresses needs.

Your audience finds you, in great part, simply as a result of you positioning yourself as an educator and advocate for their success you will gain instant authority.  

 

Here are some definitions of authority that you’ll want to understand and embrace…

 

DEFINITIONS OF AUTHORITY (merriam-webster dictionary)


1 a:power to influence or command thought, opinion, or behavior

1 b: an individual with a high(er) level of knowledge or skill in a field

2 a: the power to direct the thinking and behaviour of others usually indirectly

2 b: the capacity to persuade

3 a: a citation (e.g. from a book) used in defence or support; [2] the source from which the citation is drawn; an individual cited or appealed to as an expert

 

 

Authority Method Marketing is about Leadership so You can Grab More Attention.

Authority Method Marketing is about Leadership

 

Step 2: Authority Method Marketing is about Leadership so You can Grab More Attention.

 

Authority Method Marketing is establishing a position of leadership in your category of business based on your wisdom and insight.

You can't trick the marketplace. You must have a strategy to create (and maintain) authority! 

The single greatest thing that you can do to improve the results in your business, is to step into your leadership. When you make that choice…EVERYTHING changes!

You must build an audience to have someone to market to. With no audience, you have nobody build authority over. 

 

Here are the 5 steps that you must start taking immediately to do so! 

But this is up to you…

  • Transform Your Mindset
  • You must become a leader and attract your best customers!
  • Positioning Your Brand
  • Build Your Audience
  • Shape Your Prospects Opinions & Feelings with Pre-Framing
  • Indoctrination Marketing

 

Authority Method Marketing is marketing You As Your Own Personal Brand

Authority Method Marketing is marketing You As Your Own Personal Brand

 

Step 3: Authority Method Marketing is marketing You As Your Own Personal Brand.

 

Building brand isn’t just about building your company’s brand but also your personal brand.

For your audience to recall your name, it must be clearly recognizable and associated in their minds.

Distill your personal brand into what makes you unique. Well-known leaders are very clear about who they are.

 

Here is a checklist to start build you authority in the marketplace.  

  • SOCIAL MEDIA: Register (or update) your first and last name with every major social media site.
  • GRAB OR UPDATE YOUR DOMAIN
  • BRAND YOU: because you are the one.
  • Create excitement around the things or activities get you excited.
  • Be the expert, what part of your professional life are you the best at that you also enjoy doing most? List these things.
  • Define your audience. Who is your target audience?
  • Know your vision your vision.

content Marketing is Key

Content Marketing is KEY to building Your Authority Method Marketing.

 

Step 4: Content Marketing is KEY to building Your Authority Method Marketing.

 

Content marketing is the means through which you build your omnipresence.

You need to commit to creating a significant amount of high-quality content written specifically for your target audience that addresses they needs.

 

It can come in multiple forms: white papers, articles, blog posts, webinars, podcasts or, a book.

As you create appreciable content, you create a legion of fans who are excited to consume what you create.

 

Maybe You are asking, How to create Content That is engaging? 

Here and some Easy tips:

  • Analyze your competitors (topics, frequency of posts, who writes them, how they are shared) to see what works and what doesn’t.
  • Make your content valuable and unique.
  • Subscribe to top industry blogs using RSS to keep track of the latest hot topics.
  • Search for people asking questions about your keyword or phrase on Twitter.
  • Ask questions are asked most frequently by potential or current customers.
  • Your content marketing should be customer-centric and solve their problems.

 

Attracting New Customers

Build a Authority Marketing Strategy for Attracting New Customers.

 

Step 5: Build a Authority Marketing Strategy for Attracting New Customers.

Sometimes, it’s easier to understand a concept through example, instead of through a definition so you can gain instant authority. 

It's sharing what you have so others look to YOU and your company as the definitive answer to the problem. 

You can be an authority starting TODAY, from where you’re at right now.  Make the authority method work for you.

All by simply sharing your wisdom and your insights, and credible opinions about something.

Don’t worry, because even if people don't agree with you… as long as YOU stand behind your opinion, you'll still be perceived as an authority!

A marketing strategy is an organization's strategy to combine ALL of it's marketing goals into one comprehensive plan.

 

It'll be drawn from market research, and focus on the right product mix, to achieve the maximum profit potential.

  • Blog posts 
  • Daily live broadcasts
  • Daily social media posts
  • YouTube Videos
  • Instagram stories
  • Facebook stories
  • Facebook Group to build a strong Communities
  • IGTV
  • Publish Linkedin Articles
  • Podcast
  • Webinars

 

 

Host Live Events Builds Your Authority in the Marketplace.

Live Events Builds Your Authority

 

 

Step 6: Host Live Events Builds Your Authority in the Marketplace. 

 

You must begin to position yourself as an authority by consistently providing useful information to your audience–information which solves problems,offers solutions and addresses needs so what Authority Method Marketing will work for you.

Events are where loyal tribes of customers come together. Be there with them. Or have them come to you.

By hosting Social events is one of the best ways to upsell, build additional loyalty and expose more people to your work.

 

What is a virtual event?

A virtual event is any organized meet-up that takes place online rather than in a physical location.

These events can range from small question-and-answer sessions to large-scale conferences with thousands of attendees.

 

  • Facebook events are calendar-based resource which can be used to notify users of upcoming occasions. 

This Events can be created by anyone, and can be open to anyone or private.

The Facebook Platform has a big Big for the Money, the creator can invite his friends, members of a group, or fans of a page.

 

  • Eventbrite is a U.S.-based event management and ticketing website. Connect through online events will help you to build that authority in the Marketplace. 

The service allows users to browse, create, and promote local events.

The service charges a fee to event organizers in exchange for online ticketing services, even those the event is free.

 

Here’s a rundown of the different kinds of online business events You can host.

 

  • How-to’s, tutorials, and classes

Have a product or service that needs some explaining? Create how-to or tutorial is a good way to provide tips, tricks, and instructions.

This type of event can be used to launch a new product, answer frequently-asked questions, or reveal different use cases.

You can Kick things up a notch with a full-on class for instance, yoga instructors or chefs can share exercise and cooking classes online.

 

  • Training and courses

For more complex topics, webinars, workshops, and courses might be a better fit.

Using this format can offer deep dives around specific themes, skill sets, tools, and more.

For example, use webinars include Best Practices for Using Search and Social Advertising Together and How to Build an Audience Driven Social Marketing Plan.

 

  • Behind-the-scenes tours

Give your followers a peek behind-the-scenes. Places like museums, galleries, theatres, airports, and even national parks, can offer viewers glimpses at what it’s like to visit. Or what it’s like to work somewhere.

Your business doesn’t have to be an attraction to make it happen.

Tour your lab, factory, office, workshop, tradeshow or test kitchen. This will Show your customers how the “sausage” gets made.

 

  • Interviews and performances

You can Tap your in-house experts to share their knowledge in a live question-and-answer session.

Host a laidback Ask Me Anything (AMA) on social media. Or invite speakers or artists to give a talk or performance.

 

  • Conferences and Shows

Even large-scale events can have a virtual component.

From Coachella to SXSW, live concerts and summits have been streamed online so that people who can’t attend in person can still get in on the action. But there are also many conferences that take place entirely online, with networking and meetings integrated, too.

 

Authority Method in Action & You will Grab Your Customer’s Attention

 

 

Step 7: Lead generation is Authority Method in Action & You will Grab Your Customer’s Attention

 

What does authority marketing have to do with lead generation?

Everything. It’s far easier to generate leads when you’re seen as an authority in the marketplace.

As an authority, you can tell people what they need, and they’ll believe you.

If you come at them looking and acting like a salesperson, they’ll ditch you faster than a toupee in a windstorm.

 

How to Generate Sales Leads in Your Small Business?

  • Identify Your Target Audience. The first step of lead generation is identifying your target audience. …
  • Pick Your Promotional Methods Wisely. …
  • Create a Sales Funnel. …
  • Use an Email Newsletter to Build Relationships. …
  • Leverage Social Media to Connect and Engage.

 

 

How Can YOU Bring Value to the Marketplace?

The single greatest thing that you can do to improve the results in your business, is to step into your leadership. When you make that choice…EVERYTHING changes 

You can step into that next level…you will get results and gain instant authority. You must have a strategy to create (and maintain) authority!

The best marketing strategy is actually having one.

 

Most people don't have a strategy, even though they're doing all the content marketing.

A marketing strategy is an organization's strategy to combine ALL of it's marketing goals into one comprehensive plan.

It'll be drawn from market research, and focus on the right product mix, to achieve the maximum profit potential.

Do you have a cohesive Authority Method marketing strategy and clear marketing plan to move people through the customer journey?

 

CREATE AN E-BOOK
CREATE AN E-BOOK

FREE DOWNLOAD: Step-by-step PDF + Video to Create Your 1st E-Book Even if You're Brand New (free tools included)

 

 

 

#rockyobiz

I love to connect Business Minded People that Inspire Me.

txt me @ 5122894388

Email: [email protected]

Facebook: Camille Tyler Coaching

LinkedIn: Camille Tyler

Subscribe to my YouTube Channel: Camille Tyler Coaching

P.S. If You Aren’t Generating Leads Into Your Business and Your Upline Doesn’t have An ONLINE Marketing Blueprint In Place, 

Click Here For Access. (Unless you have too many leads already)

See Ya Next Time!  — Camille

 

 

 

 

 

Facebook Comments

Pin It on Pinterest

Share This