7 Reasons You Do NOT Need a Facebook Page for Your Small Business
A name for your Page and a blurb about your business is You and Facebook page for your business.
Your Page name can be your business name or another name that people may search for to find your business. Use the About section to tell people a little bit about what your business does.
A profile photo and cover photo
Choose photos that best represent your business. You may use your logo as your profile photo and an image of your store, products, or one from a current marketing campaign as your cover photo.
Did you know that Facebook has a very powerful (and FREE) tool that you can use to learn more about the people in your niche (both your own audience and your competitors’)?
It’s called Audience Insights and it has seriously changed the way we view and use Facebook ads. Once you learn how to use it, it will become one of your most valuable tools in paid marketing. Audience Insights gives you access to a TON of useful data, ranging from demographics to online behaviors to displaying other highly relevant pages.
1. Do not Facebook page for your business
If you are Not serious about running a REAL business and you Don’t care about your target audience.
2. Your Facebook page for business can teach you more about your target audience. So Don’t do it.
Your Facebook page for business gives you a way to talk to and get direct feedback from your Ideal customer. Your flaming fans are there because they are aware of your company which is YOU. While they are certainly expecting to receive useful information from your Facebook page, you can also be collecting useful information from them through their participation.
You can get your Facebook Insights also provide useful information about your fans and their interactions on your page. As a microcosm of your target market, your FANS can tell you a lot about what they want through their interaction, comments, and feedback.
3. A Facebook page gives you a chance to “humanize” your company.
Having strong Social connections and genuine communication are integral parts of social media, and a Facebook page for business gives you a unique opportunity to attach your perfect buyer yo YOU. You will get to know people’s face, name, and personality to your brand. While your Facebook page may be representative of your company, it also allows you to show the human side of your business through one-on-one conversations, personal tidbits, and non-business interaction.
Even if you automate parts of your social media activity, you can fit in a moderate amount of live, on-the-spot communication to create richer, more “human” relationships.
4. You can build a community on your Facebook page for business.
Facebook pages are excellent places to gather together your customers, prospects, and fans to provide reviews, share opinions, voice concerns and offer feedback. You build on Community on your Facebook page in a number of ways, including:
- Posting useful, relevant and interesting links
- Asking fans to contribute with comments
- Organizing contests and promotions
- Providing a place to leave reviews and other feedback
- Offering incentives for activity on the page
If the Facebook page you create for your business successfully brings people together, you can develop a loyal following that will continue to grow.
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5. Facebook is good for search engine optimization (SEO) and key for youe facebook business page.
Having a Facebook page for your small business can be an effective way to direct traffic to your business website and blog. You will be Branding you NOT the company you work for. Your posts, links, and other activity that are contained on your public Facebook page can also give you an SEO boost if they are indexed by search engines.With the speed of social media and new weight being added to information shared through social channels, having a Facebook page that is filled with rich content that is relevant to your business can help you boost your search engine rankings.
6. Your competition may already have a Facebook Business page.
I wouldn't recommend NOT taking action in any area of your business simply because your competition is doing it. However, when it comes to Social Media , not having a Facebook page or presence on other social networks can cost you opportunities. If you are Not Serious Not do it.
7. You can put your business in front of your clients and customers every day. Don’t do it. Every get a Facebook page for business.
Perhaps one of the biggest benefits of having a Facebook page for your business is the ability to have status updates, shared links and videos, and other information appear in your fans' news feeds once they “like” your page.
With more than 750 million active Facebook users, an increasing number of consumers are using the site to find products, services, and brands to solve their everyday problems. Facebook and other social networks make it easy for potential customers to find you. And when they do, they are often more likely to remember your brand and share it with their own connections.
Ultimately, a branded Facebook page for your business can be a powerful way to expand your reach and increase awareness of your business online.
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See Ya Next Time! — Camille